Albert Sye used his influence and relationships to bring Shaquille O’Neal and DYLA Brands together, resulting in O’Neal taking an equity stake in their FORTO Coffee brand.Watch The Video
Mean (verb) intend (something) to occur or be the case.
Circle (noun) a group of people with shared professions, interests or acquaintances.
Mean Circle is a venture firm that uses strategic partnerships with athletes and entertainers to add value into the Pre-IPO Tech and Consumer Packaged Goods (CPG) space.
Albert brings his extensive knowledge of sales, marketing, branding and venture capital/private equity investments into his new venture:
Albert has a 15-year career in the beverage industry; spanning from brands like: CRUNK!!! Energy Drink , Muscle Milk , Atlantico Rum (owned by pop sensation Enrique Iglesias), Zing Vodka (founded by the Maloof Family) and Conjure Cognac (owned by Chris “Ludacris” Bridges and sold to Camus Cognac in August 2016).
In February 2015, Albert served as brand consultant for Core Nutrition, which was sold to KDP in November 2018 for $525M. In March 2019, Albert partnered with DYLA Brands (FORTO Coffee), leveraging his relationship with NBA Hall of Famer Shaquille O’Neal to bring him onboard as both an investor and the co-owner of FORTO Coffee.
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Why Keurig Dr Pepper Is Buying CORE Nutrition For $525M
Shaquille O’Neal invests in FORTO Coffee—after saying passing on Starbucks is his ‘biggest mistake’
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